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29 / Sep 2009

  • Author: Mica Hernandez
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Strategic Website Positioning

Strategic Website Positioning is the process of getting websites ranking on the internet. The ultimate goal of strategic website positioning is to achieve good ranking websites that not only achieve first page results on search engines for a certain keyword or keyword combination, but also and more importantly, outrank the websites of  a company’s online competitors. In order for any business, no matter what size or industry to succeed, to succeed online strategic website positioning will play an ever greater role than in already is the case today. With an ever increasing number of businesses and individuals going and purchasing online companies can just not afford to miss out on this opportunity. Strategic website positioning will become a huge factor for the small, medium and large-sized enterprises. Positioning a websites will also become increasingly difficult since an ever increasing number of sites are getting optimized and are competing for obtaining a first page ranking on all major search engines. In the very near future companies will start focusing more on the end result of the website positioning process. Simply achieving second page results will not be enough to stay in the game and to compete heads on with companies who’s corporate websites rank on the first page of Google, Yahoo and Bing.

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Mica Hernandez
Search Marketing Strategist

 

Mica works as a search marketing strategist at Stratforce Limited. She is in charge of researching, testing and implementing new search marketing strategies for Stratforce's Asia Pacific clients.

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